About Us

The Journey So Far


  • February 2014

    Project Founded

    Business Concept Written.
    Development Team Recruitment Began.

  • Q3 2014-Q1 2015

    Prototype Developed

    Initial Partner Relationships Established.

  • Q2 2015

    Proof of Concept Completed

    £150k SEIS Funding Secured.

  • Q3 2015-Q1 2016

    Beta One Testing Phase

    Prototype Completed
    Commerical Testing Commenced

  • July 2016

    Future 50

    Awarded Future 50 status.

  • Q3 2016-Q4 2016

    Beta Two Testing Phase

    Dashboard Range Extended
    Commerical Testing Completed

  • March 2017

    Product Launch

    Packages Announced
    Anthony Helps Market Our Product

Meet the Board

Mark Donaldson

Mark Donaldson, CEO

Qualifications: BA, FCCA

Mark has been working with SMEs for over 16 years. He qualified as a Chartered Accountant in practice, before leaving Grant Thornton in 2009 to set up his own FD consultancy. Mark has been the FD of a manufacturing business for 15 years, CFO in biotech and healthcare, life sciences and a number of bespoke Business Intelligence implementation projects. Mark has a deep knowledge and keen interest in the BI sector.


Howard Hackney

Howard Hackney, Chairman

Qualifications: FCA

Howard has been advising SMEs and Family businesses for over 35 years. He was a Partner at Grant Thornton for over 25 years, before escaping to set up his own advisory only boutique practice. He was North West Regional Marketing partner for 10 years and Head of family business nationally. He was winner of the CBI best business advisor of the year 2002 award.


James Carter

James Carter, CTO

Qualifications: BSc, MSc

James has been helping companies large and small make sense of their data for the last 8 years. Previously at Capita, he brings a wealth of technical know-how and project management experience with him.


Alan Phillips

Alan Phillips, Non Exec Director

Qualifications: BBus

Alan has been running IT companies since 2001. First venture was 7Safe Ltd, which won the ‘Cambridge Evening news Small Business of the Year’ award in 2007. As founder and CEO, led the exit to PA Consulting Group in 2012. Since then Alan has been involved with several ventures including a news and information website for the corporate bond market, performance marketing and mobile app development.